What is Hype?

Extravagant or Intensive Publicity or Promotion
We help our customers in building their brand, promote products and grow business

What is a Brand?

In the words of O&M founder, David Ogilvy
The intangible sum of a product's attributes: its name, packaging, and price, its history, its reputation, and the way it's advertised.

A Brand is the core of one's own unique story. A brand is created and influenced by people, visuals, culture, style, perception, words, messages, PR, opinions, news media and especially social media. A brand needs nurturing, grooming, support, development and continuous care in order to be a recognizable name. In the absence of an achievable target, a brand will just be a glorified name.

Determine Your Brand's Target Audience

The most important step while working on your brand is to determine the targeted audience that you'll be focusing on.

You can't be everything to everyone. Get specific. Figure out detailed behaviors and lifestyle of your consumers.

Solidify a picture of your consumers, then create a brand identity that they can understand and relate to.

Know Your Competitors!

Competition Research in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats to your brand.

The agenda is to highlight your brands superiority over your competitor and convince a customer to purchase from you over them!

Go Where Your Audience Is

To sell your product effectively, you need the right marketing strategy. The long list of marketing channels available today is intimidating. Study your target audience extensively to select the best available marketing channel for you.

Broadly, you can classify the marketing mediums in to four categories, namely; Print, Broadcast, Digital and Social Media

And top three reasons behind successful brands are; brand promotion, brand availability and recommendations.

Why Hype?

At HYPE, we work as an extension to our clients vision. We learn from our clients, collaborate with them, understant their requirements, study about their clients and targets. We work hard, apply our knowledge and deliver the resuts. We are proud that We Are Still Learning.

Learning to Serve You Better.

We help you in building your brand!

Cost efficient and effective solutions to target your audience and build a positive brand image.

Recent Projects

logo